Digital Marketing Specialist

Location: Orlando, FL

Department: Marketing

Type: Full Time

Min. Experience: Experienced

The Company:

Founded in 1994, Global Travel International (GTI) has become an industry leading provider of Internet based travel programs and direct marketing services including and

At GTI, we are passionate about the success of our members, customers and partners and each of our own team members. We believe our ever evolving products and services make us a pre-eminent organization in the world of independent travel agents and direct marketing services. 


Global Travel International is seeking an energetic and effective Digital Marketing Specialist to join the marketing team. The Digital Marketing Specialist will be responsible for planning, optimizing, implementing and analyzing paid search marketing activities. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click campaigns. This position will report directly to the VP Sales and marketing, and will be an integral part of the Marketing team.

*Local candidates only

Digital Marketing Specialist Responsibilities:

  • Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.
  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
  • Digital marketing for lead generation, channels, sources, best practices and KPI’s
  • Develop short and long term PPC strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins
  • Keyword analysis – build keyword lists, analyze search volume and make recommendations
  • Web analytics and a/b testing applications
  • Campaign bid management
  • Creation of text ad copy and ongoing optimization of copy based on analytics


  • 3 – 5 years of experience in driving online leads and sales through PPC campaigns
  • Development,management, analysis, reporting and forecasting of media campaigns
  • Strong analytic skills and ability to relate results to company goals
  • Proficient with search engine interfaces, tracking tools, and procedures (both search and online)
  • Google Adwords Certified- preferred
  • Solid understanding of search engine marketing as a whole
  • Ability to handle multiple tasks in a fast-paced environment and meet tight deadlines
  • Solid understanding of reporting metrics and how they affect the company’s success


  • Paid Holidays
  • Paid Training
  • Paid Time Off
  • Full benefits for full time employees
  • Casual Atmosphere and Dress Code.
  • Fun Environment.
  • Familiarization trips
  • Free and/or Reduced Travel Rates
  • Partners include major airlines, hotel and cruiselines

*Successful candidates will be required to complete and pass a drug and background screen

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