Digital Marketing Director

Location: Orlando, FL

Department: Digital Marketing

Type: Full Time

Min. Experience: Experienced

The Company:

Founded in 1994, Global Travel International (GTI) has become an industry leading provider of Internet based travel programs and direct marketing services including Globaltravel.com and Hotelpower.com

At GTI, we are passionate about the success of our members, customers and partners and each of our own team members. We believe our ever evolving products and services make us a pre-eminent organization in the world of independent travel agents and direct marketing services.

*Local Candidates Only

Overview:

Hotel Power is looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Director, you should have in-depth marketing experience and a passion for digital technologies. This position will work closely with different teams to ensure consistency through all digital marketing channels and provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, the Digital Marketing Director should be able to drive all digital marketing efforts to achieve our business objectives.

Primary Responsibilities:

  • Build our digital marketing roadmap
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to stand out
  • Stay up-to-date with digital technology developments

Job Requirements:

  • Proven work experience as a Digital marketing director
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field

WHAT'S IN IT FOR YOU?

  • Paid Holidays
  • Paid Training
  • Paid Time Off
  • Full benefits for full time employees
  • Casual Atmosphere and Dress Code.
  • Fun Environment.
  • Familiarization trips
  • Free and/or Reduced Travel Rates
  • Partners include major airlines, hotel and cruise lines

*Successful candidates will be required to complete and pass a drug and background screen

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